Resume

Experience

Head of Digitals

Karachi Laboratory Diagnostic Center

Karachi Pakistan

Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee different digital marketing channels
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Measure and manage online content
Track SEO and Google Analytics data and do complex analysis
Build and inbound marketing plan
Anticipate sales performance trends
Organize and lead a digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement

Digital Marketing Consultant

Detailing 360

Karachi Pakistan

Determining the most suitable business models for start-up businesses.
Developing suitable digital marketing strategies based on clients' business models.
Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
Calculating clients' return on ad spending (ROAS) and comparing it against industry averages.
Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.
Assisting clients in launching new websites and apps.
Assessing clients' current digital marketing strategies and suggesting improvements accordingly.
Performing SEO audits to identify various issues impacting clients’ search engine performance.
Identifying new opportunities to encourage customer engagement.

Digital Marketing Consultant

Federal Insurance Pakistan

Karachi Pakistan

Determining the most suitable business models for start-up businesses.
Developing suitable digital marketing strategies based on clients' business models.
Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
Calculating clients' return on ad spending (ROAS) and comparing it against industry averages.
Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.
Assisting clients in launching new websites and apps.
Assessing clients' current digital marketing strategies and suggesting improvements accordingly.
Performing SEO audits to identify various issues impacting clients’ search engine performance.
Identifying new opportunities to encourage customer engagement.

Digital Marketing Consultant

Touchwood

Karachi Pakistan

Determining the most suitable business models for start-up businesses.
Developing suitable digital marketing strategies based on clients' business models.
Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
Calculating clients' return on ad spending (ROAS) and comparing it against industry averages.
Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.
Assisting clients in launching new websites and apps.
Assessing clients' current digital marketing strategies and suggesting improvements accordingly.
Performing SEO audits to identify various issues impacting clients’ search engine performance.
Identifying new opportunities to encourage customer engagement.

Digital Marketing Manager

Debuggers

Karachi Pakistan

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and updating websites
Collaborate with designers to improve the user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors

Social Media Manager

THE HERBIST

Karachi Pakistan

Using social media marketing tools to create and maintain the company’s brand
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the company’s social media accounts
Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

Mohammad Ali Jinnah University

BE COMPUTER SYSTEMS

Bachelors Level

Karachi Pakistan

Mohammad Ali Jinnah College

INTERMIDATE IN COMPUTER SCI

Highschool Level

Karachi Pakistan